Red Shoes Media & Marketing
Helping you make your business a success
Focus on marketing to attract clients and make more money
Red Shoes Media & Marketing brings together a complete package of services to help you start, run and grow your business and reach your goals.
Whether you are in the planning stage or looking to take your business to the next level, Red Shoes has you covered with branding, graphic design, content and copywriting, website design and email marketing, as well as press release writing and PR.
Branding
Talk to your potential clients before you even say a word with effective branding. Whether you are starting from scratch or taking a fresh look at your business, Red Shoes Media & Marketing can create a brand incorporating a logo, colours, fonts and tone of voice that matches the message you want to convey.
Graphic Design
From business cards to large roadside signs, posters to glossy corporate brochures, just about every business has some need for graphic design. Whatever yours is, Red Shoes can ensure your printed and online assets look slick and professional.
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Copy and Content
What you say and how you say it can be critical in creating trust with potential clients. If you need content for your website, print materials, blogs or corporate brochures, Red Shoes’ Tracey Sweetland has decades of experience in finding just the right words.
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Websites
We have more than a decade of experience in building and designing WordPress websites for small businesses. These days we use Divi, a premium template, to create a stunning site that suits your business and can add functionality such as booking systems and shopping carts using WordPress’s ever-growing plugin library. Red Shoes Media & Marketing can also manage your website for you, ensuring it’s all up to date and adding new content to keep the search engines happy.
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Public Relations
Public relations is all about cultivating a positive reputation for your business. This can take a number of forms and Red Shoes is here to help with all of them, from writing a press release to organising events and even advising on how you can avoid bad publicity and what to do if you receive it.
branding
Branding is enormously important to your business, whether you are small or large, just starting out or have been around the block.
Your business identity...
Having a visual identity which is easily recognisable helps builds familiarity, trust and loyalty among your customers.
The value of a strong brand means it is worth your time and money to create one which speaks volumes about your company’s outlook, mission and values.
After an initial consultation to determine what is important to you, Red Shoes Media & Marketing will create a strong portfolio of potential “brands” for your business, including logos, a corporate colour palette and font styles.
It’s then over to you to pick and mix the bits you like to create your perfect fit.
Red Shoes will do the rest – and continue tweaking until you are 100 per cent satisfied.
Prices start from £75.
graphic design
Good design is paramount to the professional appearance of your business and brand. It infuses everything from your business logo to all your printed materials, signs, website and social media.
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Graphic Design
Red Shoes Media & Marketing knows when it comes to business, how you present yourself is key to securing your next sale or wooing your next client.
Even in this digital age, print media still has a huge role to play.
Red Shoes’ Tracey Sweetland knows a thing or two about typography and has an eye for lovely layouts which she puts to good use creating ass-kicking designs for every piece of marketing material you could ever need.
This includes flyers, posters, folders, banners, menus, roadside signs, office stationery and brochures, not forgetting the humble compliments slips, letterhead and business cards.
Innovative and imaginative design is our passion and Red Shoes is committed to creating stunning, eye-catching – and effective – graphic designs which will help you stand out from the crowd while staying in line with your corporate brand.
Red Shoes brings a wealth of creative ideas and experience to every project and will share our ideas with you every step of the way to ensure you are 100% happy with the end result.
Branding
Having a meaningful and distinctive brand helps your business stand out from the crowd.
If you are starting from scratch or are rethinking your company’s branding, talk to Red Shoes for an affordable and easy way of giving your business a new identity.
Promotional Print Assets
Leaflets, posters, banners or street signs, menus, price lists or business cards. We can do the design for any print materials you need, including merchandise. We can even arrange printing through our preferred suppliers (additional cost).
Print or Online Advertising
You give us the dimensions and we’ll design an attention-grabbing, eye-catching advert with effective call to action for your local newspaper, magazine or online platform.
Social Media or Website Graphics
Many social media platforms allow you to upload a header or banner at the top of your profile. This is a prime advertising spot for your business. We can create effective and branded banners across all your online locations (website/social media).
Corporate Brochures and Magazines
With a background as a professional page designer and sub-editor, Red Shoes’ Tracey Sweetland has more than a decade’s experience of designing attractive layouts for all manner of print publications.
Basic Logo Design
- Initial selection of options to narrow down your design likes and dislikes.
- Unlimited amendments and alterations.
- PDF, png and jpeg version of completed logo
- Brand document outlining fonts and hex values of colours used in logo.
- Copy of any icons or images used in logo if applicable.
Print Design
- Free images sourced if required
- Premium images available at extra cost
- Prices start at just £30 for a business card design. A5 double-sided fliers start at £100.
- Advert design for print starts at £30 dependent on size.
- Printing can be arranged at additional cost.
- 16-page magazine design starts at £1,500. (Content writing at additional cost).
Online graphics
- Social Media banners/headers
- Online adverts
- Social media post templates
*Prices start at figure shown. Contact Red Shoes to discuss a tailored made package to meet your needs.
content & copywriting
Good spelling and grammar are only part of the battle when creating compelling copy for your brand assets such as websites, social media or leaflets.
Red Shoes has a way with words that will put the shine on your business.
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Finding the right words...
Red Shoes Media & Marketing knows you have more than enough to think about just doing a fabulous job of running your business.
That’s why we are here to take the pressure off when it comes to promoting your business in words.
Words are your key weapon in promoting your business.
Whether it’s the words on your website, your social media posts, your newspaper adverts or corporate literature, such as fliers and brochures, professionally written copy is essential to conveying your business’s message, its uniqueness and building your potential clients’ trust.
We believe we have a way with words, which we love to put to good use creating
Website Content
Listening is the key to creating great content for your business.
We will listen and make lots of notes while you explain your business. Then we will wave our magic wand to create compelling copy that will tell the story of your business in a way which will have customers falling over themselves to buy from you.
Press Release or Editorial
Getting coverage for your business in the local newspaper, in online news sites or in the trade press, is a great way to promote your business for free.
To maximise your chances, you need to ensure your “news” is newsworthy and written in such a way that journalists are jumping at the chance to use it.
Blog Posts
Including regular blog posts on your website is a great way to boost your visibility in search engines, drive traffic and grow your credibility. But finding the time to come up with ideas, research and write them can be a strain, so why not let the professionals at Red Shoes do it for you.
Everything Written
We can also help with the copy for business descriptions, profiles and stories on your social media pages, words for leaflets and brochures, as well as online and print advertorials and adverts.
One-off press release
- Telephone or email interview
- Unlimited alterations and corrections
- Distribution
Blog posts
Weekly, monthly or custom schedule- Topic suggestions
- Research
- Unlimited alterations and corrections
- Posting to website if required
Email Campaign
Writing and Design Service- Mailchimp or email platform of your choice
- Template Creation
- Content Suggestions
- Analytics Reports
- Schedule to suit your needs and budget
Website Content
Based on a six-page website- Home page
- About Us page
- Our Services page
- Contact page
- Plus two additional pages of your choice.
*Prices start at figure shown. Contact Red Shoes Media & Marketing to discuss a tailored made package to meet your needs.
websites
Claim your place on the internet and let us design a mobile-friendly and secure website for your business, or let us look after your existing site so it works harder for you.
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Website Design
Our clean and crisp web solutions, built using the versatile WordPress CMS platform, are perfectly tailored to meet your business or personal needs and exceed your expectations.
Red Shoes knows there is no one-size-fits-all solution when it comes to website design, which is why we treat every project as a blank canvas on which to craft a product as individual as you are.
Whether you need a simple two-page shop window or a complex e-commerce store, Red Shoes knows what to do.
We can create a simple, mobile-friendly site which gives your business an always-open shop window on the internet – available 24 hours a day, seven days a week to tell prospective clients what you offer and how to get in touch.
Domain Name and Hosting
We can help secure the domain name of your choice and arrange secure and reliable hosting for your website. Prices start at just £15 a year for a .co.uk and £20 for a .com name. Hosting starts at £120 a year and includes a security certificate.
Built using WordPress CMS
WordPress is one of the world’s leading website building solutions. Trusted by millions, WordPress is customisable using themes and plugins to create bespoke websites for individuals, groups, organisations and businesses.
Premium theme
We use Divi, a popular premium WordPress theme, to build a website that is as unique and individual as you and your business. Created by Elegant Themes, Divi includes an easy to use page builder which we will give you basic instruction in so you can maintain, change and add to your site in future.
Basic Website
Design and supplied content insertion- Domain and hosting (additional annual cost)
- WordPress Installation
- Divi Installation
- Up to six pages, including home, about and contact
- Branded with your logo and colours etc
- Your content added
- Content creation
- Ecommerce
- Brand Design
- Blog writing
Premium Package
Design, branding and content creation- Domain and hosting (additional annual cost)
- WordPress Installation
- Divi Installation
- Up to 10 pages, including home, about and contact
- Content written for you and inserted
- Ecommerce
- Brand design
- Blog writing
Additional Extras
Pick and Mix what you need- Ecommerce capability
- Booking capability
- Premium plugins
- Analytics integration
- On page SEO
- Brand design
- Blog research and writing
Website Maintenance
Keeping on top of WordPress updates and ensuring the latest versions of themes and plugin are installed on your site is a tedious chore, which easily gets forgotten or pushed to the bottom of the to-do list.
The problem is, a neglected website could be at risk from hackers, being infected by malware or other security risks – which could have a negative impact on your business.
Which is why Red Shoes has launched a new website maintenance service, where we will log in to your dashboard and ensure everything is as it should be.
We will also make sure your database is operating efficiently and have a clear-out of any unused plugins.
If necessary we can also install plugins to improve efficiency and security.
This service is only available on WordPress sites. Administrator access is required.
Wordpress updates
WordPress regularly rolls out a new version to offer new features and fix security issues, so we’ll make sure your installation is up to date.
Plugin and theme updates
Your site’s security and performance can be adversely affected by out-of-date plugins and themes. Not only that, but some themes and plugins do not play nicely together and cause conflicts which affect your site. We will ensure everything’s up to date and operating properly.
Check on scheduled back-ups
Although we do not have the capacity to back up your site manually, we can ensure the scheduled back-ups on your hosting package are running correctly and that you have a functional back-up should the worst happen.
Site speed
How quickly your site loads can be a factor in how highly it ranks on search engines.
Google’s algorithm favours fast-loaders, so we will use Google’s Site Speed tool to measure and make tweaks to improve your site.
Install essential plugins
Where necessary we can install and set up plugins which protect your site’s security and optimise its performance.
Security certificates
If your site gathers customer data in any way it’s important you have a security certificate installed. If your WordPress site is hosted with us we will install a certificate for a small additional annual charge.
Monthly
- WordPress, theme and plugin updates
- Speed check and tweaks
- Security and optimisation plugin installation and set up
- Check on scheduled back-ups
Quarterly
- WordPress, theme and plugin updates
- Speed check and tweaks
- Security and optimisation plugin installation and set up
- Check on scheduled back-ups
Six monthly
- WordPress, theme and plugin updates
- Speed check and tweaks
- Security and optimisation plugin installation and set up
- Check on scheduled back-ups
Annually
- WordPress, theme and plugin updates
- Speed check and tweaks
- Security and optimisation plugin installation and set up
- Check on scheduled back-ups
public & media relations
Public relations is all about building and maintaining a good reputation, while media relations is about building relationships with the media to get your message out there.
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Telling your business story...
Every business has a story to tell and Red Shoes’ Tracey Sweetland is on hand to help you sniff it out and share it with your audience.
Getting a press release published in a newspaper, magazine or online can be a very cost-effective way of promoting your business, so if you are expanding, taking on new staff or doing something fun for charity, let Red Shoes help you spread the word.
We know how to write your story to make the maximum impact.
We also have lots of journo friends and other useful contacts to ensure your press release gets in front of the right people locally and nationally.
We can also advise on how to avoid bad publicity and what to do if you receive any!
Author: Tracey Sweetland
Founder of The Business Connection and owner of Red Shoes Media and Marketing, supporting small business owners and helping small business to grow.